Manifesto
Buy less. Choose
Wear longer.
Fast fashion does not work. Not for the planet, not for the people who make it, not for the people who wear it. Everyone knows this. The industry carries on anyway.
So we built the alternative.
What gets in
We ask the questions most shops skip. What is it made of. Who made it. Under what conditions. How did it get here. If a brand cannot answer, it does not come in.
That is why we say no more often than yes. What survives is a department store in Amsterdam: fashion, bags, jewellery, interiors, home textiles, tableware, care, food, kids, books and gifts. Established brands next to brave newcomers.
Everything here had to earn its place. The difference is what we left out.
We ask the questions most shops skip. What is it made of. Who made it. Under what conditions. How did it get here. If a brand cannot answer, it does not come in.
That is why we say no more often than yes. What survives is a department store in Amsterdam: fashion, bags, jewellery, interiors, home textiles, tableware, care, food, kids, books and gifts. Established brands next to brave newcomers.
Everything here had to earn its place. The difference is what we left out.
Everything begins
with RE
Rethink. Reduce. Repair. Revalue. Recycle. Repurpose.
There is now a fair alternative for almost everything you want to buy.
Which means the excuse is gone, and the choice is yours.
Rethink. Reduce. Repair. Revalue. Recycle. Repurpose.
There is now a fair alternative for almost everything you want to buy.
Which means the excuse is gone, and the choice is yours.
We are not
there yet
We are not perfect and we will not pretend to be. There is plenty we have not figured out, and we would rather say so than claim otherwise.
But every product in this store is a better option than the one you would find elsewhere. That is the whole point.
We are not perfect and we will not pretend to be. There is plenty we have not figured out, and we would rather say so than claim otherwise.
But every product in this store is a better option than the one you would find elsewhere. That is the whole point.
Magali - our founder
'You have more