The story and success of Danish sustainable men’s fashion wear brand KnowledgeCotton Apparel began in 1969, when Jørgen Mørup, together with his father, opened a small textile company in the city of Herning. Since the beginning, the company has focused on sustainable principles and Jørgen Mørup began working with organic cotton at the end of the 1980s. In 2008, together with his son Mads, Jørgen Mørup founded KnowledgeCotton Apparel, a clothing line for men made from eco-friendly textiles. Today, KnowledgeCotton Apparel is built on almost 50 years of family experience in design, innovation, responsible environmental practice and a passion for quality. These fundamental standards remain at the core of its business philosophy today. From the raw material to the finished garment, KnowledgeCotton Apparel follows a special process of best-practice principles to reduce its impact on the Earth and to ensure that natural resources are treated with respect and care.

THE MAKER.

KnowledgeCotton Apparel uses an open-minded sourcing strategy with no borders. We embrace long-term partnerships with certified manufacturers who share our values and are motivated by principles of quality, efficiency, attention to detail and a love for our Earth. KnowledgeCotton Apparel only works with supply partners that are GOTS, GRS and CSR-certified and act in accordance with our KnowledgeCotton Apparel Code of Conduct.

DID YOU KNOW..?

Organic cotton counts for less than 1% of the total cotton production. 1% is too little. This is why we fight to change the status quo.